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Google Ads
GOOGLE ADS
Google Ads Campaign Agency in Kerala
Google Ads is an online advertising platform developed by Google that allows businesses to display ads on Google's search engine and other affiliated websites. It is a powerful tool for businesses to promote their products or services to a targeted audience.
Ad Campaigns
Google Ads allows businesses to create advertising campaigns with various goals, such as driving website traffic, generating leads, increasing sales, or promoting brand awareness.
Ad Types
There are several ad formats available on Google Ads, including text ads, display ads, video ads, and app promotion ads. Each format serves a specific purpose and can be used in different campaign types.
Keywords
Keywords play a crucial role in Google Ads. Advertisers select relevant keywords or phrases that trigger their ads to appear when users search on Google. Bidding on keywords involves specifying how much you're willing to pay when someone clicks on your ad.
Budget Control
Advertisers can set daily or monthly budgets to control their advertising spend. Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad.
Targeting Options
Google Ads offers various targeting options to reach specific audiences. You can target by location, demographics, interests, and even remarket to users who have previously visited your website.
Ad Rank
Google uses an algorithm to determine the position of your ad in search results. Ad Rank is influenced by factors like bid amount, ad quality, relevance, and expected click-through rate (CTR).
Quality Score
Quality Score is a metric that measures the quality and relevance of your ads, keywords, and landing pages. A higher Quality Score can lead to lower costs and better ad positions.
Ad Extensions
Ad extensions provide additional information to users and make your ads more compelling. Common ad extensions include site link extensions, callout extensions, and location extensions.
Ad Performance Tracking
Google Ads provides detailed performance metrics and analytics to help you measure the effectiveness of your campaigns. You can track clicks, impressions, conversion rates, and return on investment (ROI).
Ad Auction
When someone searches on Google, an ad auction takes place to determine which ads are displayed and their order. The auction considers factors like bid amount, Quality Score, and ad relevance.
Display Network
Google Ads also allows you to display your ads on websites within Google's Display Network, which includes a vast network of partner sites and apps, reaching a broader audience.
Ad Rotation
You can choose how your ads are rotated in the campaign settings, allowing you to test different ad variations and optimize for better results.
Ad Scheduling
Advertisers can specify when their ads should run, allowing for better targeting during specific times of the day or week.
PPC Ads
Pay-per-click Ads is a framework wherein the advertisers are entitled to pay a sum of money for every click that the search engine manages to deliver. You have to pay only when a prospective customer clicks on your ad. Management of the PPC ads is a continuous process that takes practice to master. We at Acutis Digital is home to the best PPC experts that will cater you accurate results.
Display Ads
Display Ads involves creating eye-catching content that urges your customers to click and visit your website. Contents that are meaningful helps you to drive the prospective customers who have a higher rate of conversion.
YouTube Marketing
Planned YouTube ads can fetch you more visibility and traffic to your website. Let’s leverage the possibilities of YouTube for your business to bring in more leads.
Retargeting Ads
Retargeting Ads are used to target those prospective customers who have visited your website or interacted with your content on any other digital platform. Retargeting ads ensure 100% results. To know how to start with Retargeting, reach out to us.
Shopping Ad campaigns
Shopping ad campaigns are run to promote your products and services and https://acutisdigital.com/public/increase their sales. These need to be placed in the proper channels to get results. An expert agency will help you to gain more sales and revenue.
Local Ad Campaigns
Local Ad campaigns are useful to promote your brand in a particular geographical location. Only the prospective customers that reside in a particular region are targeted.